Search engine optimization faq and glossary

What is mean by “Robots “? What exactly does it?

An automated program written for search engine to crawl the web pages is called Robot.
The main purpose of Robots to crawl all the pages (and links) of website and index the data in to their database.

The Meta Robot can be like this:

<'meta name="Robots" content="Index,Follow">

The following content attributes are:
Index
NoIndex
Follow
NoFollow

(you can rearrange this based on your requirment)

The Robots.txt can be described as:

A written file which is uploaded in to main directory of a website to tells the search engine spiders where they are allowed to go.

The Robots.txt file is:

User-agent: *

Allow:
Disallow:

You can disallow folders or files by putting this into the file:

User-agent: *

Disallow: /Amsaraj seo/

What is mean by seo (search engine optimization)?

Tactics and strategies were undertaken to bring traffic (organic search results) for webpage is called search engine optimization.

For an example: You are having good services or products which you had planned to bring in internet or online. Also some one searches your products but your business is not available at that time then you may loss your absolute visitor.

So search engine optimization helps to bring visitors to your online business and maximize your return on investment.

What is mean by sitemap? Why its need for my site?

Sitemap also called as Layout. Every website should have a sitemap of some sort. It provides a way for visitors to navigate your site, as well as a shortcut for bots to crawl all your pages.

Html Sitemap: Provides easy navigation for Visitors.
XML Sitemap: Provides easy navigation for Crawler or bots or search engine Robots.

What is mean by Search engine marketing?

Tactics and strategies were undertaken to bring the traffic by providing paid search result is called search engine marketing.

I got my website on 5th page of Yahoo but not in Google why?

The two search engine using different algorithm to give the search result. Yahoo search engine favors on page optimization using on heading tags, keyword density and more.
But the Google search engine favors of off pages optimization like back links.

That’s what the different search results on search engine.

What are the Hat techniques available in online? Is it helping for my business?

In online there were many Hat techniques available to rank website. But the most familiar hat techniques are White Hat, Black Hat and Gray Hat.

White Hat: White hat techniques provide the step by step slow page optimization process to rank up website. It’s time consuming process. Page optimization always obeys the search engine guidelines.

Black Hat: Its spamming techniques provide short term time period to rank up website in search engine. Totally violating the search engine guidelines. Once it identified then the site will banned soon. Best advice is to avoid black hat techniques.

Gray Hat: A gray hat technique is the process of both white hat techniques and black hat techniques to rank up site. Some times the OOP (over optimization process) process consider here. If the search engine recognize this then the site will also banned.