AdSense
Google adsense is the fast and easy way for website publishers to display relevant Google ads on their websites or blogs and earn money.
Adwords
Google trademarked contextual advertisement system that allows publisher to sign up account and create advertisement. Google adwords takes click through rate into consideration in additions to all advertisements.
Anchor Text
Anchor text refers suitable visible text available for hyperlink. For an example:
Internet Marketing Analyst(This is Anchor Txt)
ATW
Alltheweb (one of the Search engine)
Affiliate Marketing
Bring both business promotions in online. For an example you are providing jobs services website and some one have real estate business website then you can put your advertisement on their website and vise versa. (Fact that if some on got jobs then he may looks to build house.) So you may forward your absolute visitors to that site and he may forward vise versa.
Algorithm
A specific set of rules that used by the major search engines.
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