Take a Look at Q1 to Q3, Q4 to Q6, Q7 to Q9 and Q10 to Q12
Q13. If you update your site's URL structure to create new versions of your pages, what should you do with the old URLs?
Correct Answer: 301 redirect them to the new URLs
The correct move is to 301 the pages so they pass link juice and visitors to the new, proper locations.
Q14. When you have multiple-pages targeting the same keywords on a domain, which of the following is the best way to avoid keyword cannibalization?
Correct Answer: Place links on all the secondary pages back to the page you most want ranking for the term/phrase using the primary keywords as the anchor text of those links
As this blog post explains, it's best to "place links on all the secondary pages back to the page you most want ranking for the term/phrase using the primary keywords as the anchor text of those links."
Q15. Which domain extensions are more often associated with greater trust and authority in the search engines?
Correct Answer: .edu, .mil and .gov
Although the search engines themselves have said there are no specific algorithmic elements that make domains from .gov, .edu and .mil more trustworthy or authoritative, these sites, due to the restriction of the TLD licensing, certainly have an association with more trust in webmaster's eyes (and, very often, the search results)
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