Take a look at Q1 to Q3, Q4 to Q6 and Q7 to Q9
Q10. A page on your site that serves as a "sitemap," linking to other pages on your domain in an organized, list format, is important because...
Correct Answer: It may help search engine crawlers to easily access many pages on your site
As none of the others are remotely true, the only correct answer is that a sitemap page may help search engine crawlers easily access many pages on your site, particularly if your link structure is otherwise problematic
Q11. Which of the following search engines patented the concept of "Trust Rank" as a methodology for ranking web sites & pages?
- Yahoo
- Google
- MSN
Correct Answer: Yahoo!
The correct answer comes via the patent guru himself, Bill Slawski, who notes:
The citation that I’ve seen most commonly pointed at regarding trust rank is this paper - Combating Web Spam with Trust Rank (PDF).
The authors listed on that paper are the named inventors on this Yahoo patent application:
1 Link-based spam detection (20060095416)
The remaining four describe an expansion of the trust rank process, referred to as dual trust rank, which adds elements of the social graph to the use of trust rank.
2 Using community annotations as anchor text (20060294085)
3 Real-time indexing and search in large, rapidly changing document collections (20060294086)
4 Trust propagation through both explicit and implicit social networks (20060294134)
5 Search engine with augmented relevance ranking by community participation (20070112761)
Q12. How can you avoid the duplicate content problems that often accompany temporal pagination issues (where content moves down a page and from page to page, as is often seen in lists of articles, multi-page articles and blogs)?
Correct Answer: Add a Meta robots tag with "noindex, follow" to the paginated pages
The only method listed in the answers that's effective is to use "noindex, follow" on the paginated, non-canonical pages.
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