There are over 300+ ranking factors available that Google uses to rank pages in the Google search results (SERP). Basically the ranking factors depend on some of search engine optimization rules which include positive and negative onsite/ offsite seo factors.
While doing search engine optimization for a website the webmaster keep in mind some of allegedly negative seo factors which include the following,
- Over optimization penalty
Many of webmasters, basically the seo new comers may have bad ideas that over-compliance with well established sites will give good traffic or it in first page of Google search engine. So they made too high keyword repetitions (that is called keyword stuffing) this may get you to OOP (Over Optimization Penalty). Overuse if H1 tags has been mentioned here this term is called Meta tag stuffing.
- Some poison words
The words like “Links, Click here” in a title tag have been suggested to be a bad idea. Like these types of poison words, impedes the search engine to rank your site.
- Link to bad neighborhood
Strongly advice that you do not link to link farms, called FFA (Free for All). Also don’t forget to check the status of everyone that you link to periodically. This site may go bad and you can end up being penalized.
Many of real estate sites have been switched to porn sites to attract and get more traffic. But this is not good ideas.
- Too Frequently add contents
Google search engine always likes the fresh content to spider your sites and update to its databases. But too frequent added content may not help the search engine to rank your sites. Because the ranking factors always depend on age of sites. Too old sites may get good ranking compare with new one.
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