Take a look at questions 1 to 3 and its answer
here
4. Which of the following sources is considered to be the best for acquiring competitive link data?
· Yahoo
· MSN
Correct Answer: Yahoo!
Since Yahoo! is the only engine still providing in-depth, comprehensive link data for both sites and pages, it's the obvious choice. Link commands have been disabled at MSN, throttled at Google, never existed at Ask.com and provide only a tiny subset of data at Alexa.
5. What is the generally accepted difference between SEO and SEM?
Correct Answer: SEO focuses on organic/natural search rankings; SEM encompasses all aspects of search marketing
SEO - Search Engine Optimization - refers to the practice of ranking pages in the organic results at the search engines. SEM - Search Engine Marketing - refers to all practices that leverage search engines for traffic, branding, advertising & marketing.
6. When creating a "flat architecture" for a site, you attempt to minimize what?
· The KB size of search-targeted pages
· The number of links a search engine must follow to reach content pages
Correct Answer: The number of links a search engine must follow to reach content pages
Flat site architecture refers to the link structure of the site, and thus, the only answer is "the number of links a search engine must follow to reach content pages."
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