Search engine optimization interview questions - Analysis Questions

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Search engine optimization interview questions set 2

Analysis Questions

1. A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competiting sites.

2. Are you familiar with web analytic and what packages are your familiar with?

3. From an analytic perspective, what is different between a user from organic search results vs. a type-in user?

4. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?

5. How do you evaluate whether an SEO campaign is working?

6. What does competitive analysis mean to you and what techniques do you use?

7. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?

8. How many target keywords should a site have?

9. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?

10. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?

11. Why does Google rank Wikipedia for so many topics?