Digital Marketing 2018 Scope for B2B

With this new beginning 2018, the time has come to hone the pencil and start your tuned advanced promoting techniques for your b2b. Numerous new advanced digital marketing openings give you another approach to support new way and internet space with your prospects. Is it accurate to say that it isn't? learn here,

1. Scope of SEO and Content
2. Scope of PR+Content = PR Content
3. Scope of explainer videos which will kill you content and strong growth
4. Question and Answerable content on the landing page
5. Newsletter/email and Chatbots

There are two objectives that you set for your business in this year as 1. Brand visibility for your business, and 2. Direct Lead Generation techniques

In any case, Content marketing is preeminent in 2018 which mean you have to create unique content and circulate it into your website, writes either claimed by you or guest blogging. This will lead you into snatching the consideration from the viewers and chance that they will find out about your business.

Self-serving of your past PR and grasp into new procedures of Content, influences you as "PR content" which will be disperse driving Press Release sites. By this you'll have shot of more brand perceivability and movement to site where users to think about you and your products.

As 2018, there are ascending sought after of genuineness in your advertising incorporate up close and personal cooperation, systems, podcasts, workshops, events, meetings and open nearness influences you and your business to end up noticeably solid relationship.

Chatbots are the greater method which you have to adjust into your web or portable based devices guarantees you have to address your crowd and get thoughts and actualized/moved up to your products and make users turn into potential followers. Utilize the correct tools and content to investigations your users and connect them with right information.

There are over half of inquiries in search engine will be voice by 2020. So begin mixing your content on presentation page as question and responsible configurations which generally called as FAQ. Old days we have isolated FAQs yet it ought to be coordinated into one single of point of users arrival in 2018 will have you enormous effects.

Online videos are clearly bookkeeping you that over 80% of crowd is watching recorded Youtube videos either your rival or you. So make your content into video, explainer recordings, demo recordings and make your diverts are most watchable in 2018.

To wrap things up, utilize LinkedIn and other b2b social mediums viably. Interface your objective organizations and in mail them your business and get associated each other's. It will work and make you great association with your intended interest group too.

For lead generation, clearly utilize paid promotions from your digital medium to grandstand your product and guarantee most extreme reach on your intended interest group. We can essentially say as invest for the best.

Follow all the points and implement in your exist marketing strategy definitely big growth in 2018. Appreciate your feedback on comment section below.

What exactly so great about this app: SnapChat?

Have you ever heard of your near person using this picture and video based sharing app? And allows you to send a picture or video or both in which a self-destruct after few seconds of your friend viewing them?

I came up this on my colleagues always using this app and snap it to her close circles. I always wonder her laughing sense that inspired me to use this app and explore what is in it.

What is SnapChat?

Snapchat is an ever growing fun messaging app has the features that you to take a snap and add captions or doodles or lens graphics which will cover the top of the picture and send to your friends. The core feature of snapchat is a "Snap" which you take a picture or video and send to your friends where he/she will watch the picture for up to 10 seconds and then disappear.

This app doesn't allow you to save the picture but has different other methods that you learn by below one by one.

Who owns SnapChat?

This app was introduced in 2011 by Reggie Brown, Bobby Murphy and Evan Spiegel as a project for one of Spiegel's classes in Stanford. He began under the name of "Picaboo" - which is an idea a user to communicate using images that were explicitly short-lived.

Real:
SnapChat evolves a mixture of public content, live events, public networks and music etc. According to the latest study conducted in July 2016, 71% of users surveyed said they preferred app for chat, messaging and imaging services. Celebrities use this app on a daily basis to keep in connect their followers.

Why Should I care SnapChat?

 - 100 Million daily active users
 - 400 Million Snaps per day
 - 8796 shared Snaps ever second
 - 71% of SnapChat users are under age-group 34
 - 70% of active users are women
 - Ireland is the top country among others for Snapchat usage
 - 45% SnapChat users are age between 18-24
 - More than 60% of U.S 13 to 34-year-old smartphone users are SnapChatters
 - 5% of overall selfies shared on social media are from SnapChat
 - 50% of Norway Smartphone users are using Snapchat
 - Top Markets: UK - 46% SnapChat users are from 14% Internet Users; USA - 42% SnapChat users are from 14% Internet Users; Ireland - 42% SnapChat users are from 14% Internet Users; Canada - 47% SnapChat users are from 12% Internet Users; Australia - 40% SnapChat users are from 11% Internet Users.
 - 77% Female college students share selfies on SnapChat
 - 50% Male college students share selfies on SnapChat
 - SnapChat is the 3 most used application after Facebook and Instagram

SnapChat Terms and Phrases:

Here are the most used terms and phrases that you must know before start use the app.

SnapChatters: SnapChat users
Snaps: Snap you to broadcast to followers
Stores: Total number of snaps that you sent and recieved.
Chat: Feature that lets you privately or directly message to your friends
Here: Feature that lets you start a live video chat within a direct message.

How to download SnapChat?

If you are reading this article on your phone either iOS platform or Android based platform, visit an official SnapChat website and download the app.

I am trying to show you here by my mobile is Android-based platform and follow the below steps.

-Once you have downloaded the app from the store, now login window allows you to choose either login or sign up. (Check the gif picture above).

-Click Signup and choose your handle which will represent who you are and what you do. Choose your username as simple and clear to understand by your friends easily.

-Complete all the signing up the process and start your first "Snap" and to send your friends.

Navigation Menus on SnapChat:

A clear understanding of Swipe labyrinth of navigation will help you to avoid too many confusion by using them. Though it has less menu but you each time swipe let you into another screens and availability of many functionalities.

Take a look at the below picture from Responster. The screens usally starts from taking snap, messaging, creating stories and discovering stories from your friends and circle.

Editing your Snaps:

All your functionalities lie on the screen to swipe and understand the snaps. Go ahead the camera button and take your first snap. If you long press then it will take you into record as video.

Now add the caption for your image by touch the black box and type words from your mobile keyboard. You can also replace this caption box anywhere from top to bottom of the picture by drag it.

If you want to take another picture as the current is not good then, click "x" symbol on left top which you to discontinue this taken snap.

You can also colour the texts by clicking on pen tool and choose different colours.

SnapChat Icons:
SnapChat has other icons appear in the interface. These are not emojis but provides an additional information about your snaps.

Snap Sent without Sound

Snap sent with sound

Chat message sent

Your friend opened your snap without sound

Your friend opened your snap with sound

Your Friend opened your snap

Your Friend received or viewed cash

You received snap without a sound

You received snap with a sound

Your snap sent without sound has been viewed

Your snap sent with a sound has beeen viewed 

Your Chat message has been viewed

Your Screenshot snap sent without sound has been viewed

Your Screenshot snap sent with sound has been viewed

Your Screenshot chat message has been viewed

You received a chat message

How to use Lenses in Snapchat?

- Go to the Camera screen in Snapchat.
- Press and hold on a face! Lens options will appear below.
- Swipe left to select the lens you want to use.
- Follow any action prompts that appear, such as "Raise your eyebrows".
- Tap the capture button to take a Snap, or press and hold on the capture button to record a video.

Android
Lenses are supported on most devices with Android 4.3 and above.

iOS
Lenses are supported on iPhone 4S, iPod 5th generation, iPad 2nd generation and original iPad Mini devices (and newer).

Learn this 5 Secret Snapchat Tricks That NOBODY Knows (2016)

How to signup for Instagram Account?

What is Instagram?

Although Instagram has been around for more than 4 years, most of us likely to heard of it and if not used it.

Instagram is a mobile photo-sharing, video-sharing a social networking site that enables users to take picture and videos, share them either public or private on the app. The reason for Instagram’s popularity is its simplicity. Rather than focusing on many unique features, Instagram has only one core feature which makes user easy to share pictures and see photos from your circle or friends.

Instagram is so popular because of,

-          Instagram has now 400 million active users

-          75% of Instagram users are outside of US

-          30% of internet users are now on Instagram

-          96% of US fashion brands are on Instagram

-          48.8% of brands are on Instagram. By 2017, this users rise to 70.7%

-          32% of US Teens list Instagram as their most important social network.

-          More than 80 million photos were shared on Instagram each day (as of September 2015)

-          17000 likes per second

-          More than 2000 comments per second

-          33% of average users under age group of 25 to 34

-          34% of average users under age group of 18 to 24

-          55% of women active than men

-          Top 5 countries are, India, Brazil, Russia, US and Turkey

The big research and advisory firm Forrester, predicted the brand stack up on Instagram interaction rate is 2.3% which far surpasses from others Facebook 0.2% and twitter 0.02%

Who are the owners of Instagram?

Instagram founded in 2010 by Kevin Systrom and Mike Krieger at San Francisco. The name Instagram derived from the combination of “Instant Camera” and “Telegram”. Since the Instagram growth is phenomenal, Facebook bought the app for $1 billion in 2012.

Co-founder Kevin Systrom has initially shown off the beta version of Instagram for Android Version. The mobile app was so popular among iOS users primarily because that is been the only outlet so far for 2012. Over the weekend, the company opened registration for Android users so they will use and get experience the app. Since its launch, Instagram added features are like hashtags, new and live filters, Instant tilt-shift, rotation and 

How am I get started with Instagram?

Getting started Instagram here is the steps you can take to make sure the app for the right way.

Register:

Instagram is an app exclusively created for the mobile platform, therefore you must download the app for your iPhone or Android in order to register an Instagram account.

Click here to download the app

You can signup Instagram with an email address or your personal facebook account. Once you signup, you’ll be asked to choose your username.

 You can also use your phone number to create your account on Instagram.

This name will be displayed publicly. Make sure your Instagram name you choose is recognisable, either close to your business or your name as possible.

Update your profile:

Instagram lets you fill out a 150 characters bio about your business. Because of this limitation, let your profile description is clear and concise about who you are and what you offer.

Add your profile picture:

Your profile picture can only be updated on a mobile device. If you don’t have your logo or picture saved to your smartphone or tablet, Instagram has another option allows you to import from Facebook, twitter and so on.

Your profile picture typically fit the size of 160 x 160 pixels.

Post your first picture:

Now you know that your account is completed setup ad start to post your first picture.

Click the Instagram blue icon at the bottom of your mobile phone app and either take snap a photo by pressing the article in the middle or long press to post your shorter video. Make sure that the icon on the right enables you to take a video up to 40 seconds long.

Now choose the filters, that scroll across the bottom of the app. You can also adjust your brightness or click wrench icon to avail many other features on the picture to show impressive one.

Hashtags:

The hashtag is the word start from the symbol “#” to categorise your post and help it more easily accessible on Instagram search.

Check out the most popular hashtags are,

#love

#instagood

#me

#tbt

#cute

#follow

#followme

#photooftheday

#happy

#tagforlikes

#beautiful

#self

#girl

#picoftheday

#like4like

#smile

#friends

#fun

#like

#fashion

#summer

#instadaily

#igers

#instalike

#food

#swag

#amazing

#tflers

#follow4follow

#bestoftheday

#likeforlike

#instamood

#style

#wcw

#family

#141

#f4f

#nofilter

#lol

#life

#pretty

#repost

#hair

#my

#sun

#webstagram

#iphoneonly

#art

#tweegram

#cool

#followback

#instafollow

#instasize

#bored

#instacool

#funny

#mcm

#instago

#instasize

#vscocam

#girls

#all_shots

#party

#music

#eyes

#nature

#beauty

#night

#fitness

#beach

#look

#nice

#sky

#christmas

#baby

Setting up your location:

When you click, name this location you will see a list of used location your general area.

Recall:

Instagram is an emerging mobile app to share your pictures with your friends and see theirs. All you need to download this app to your phone and start to account with that. Use as many as hashtags which will get your post into appropriate category and reach many people. 

Start use this apps and I will get explained how to get free followers!. 

Google Introduced AMP ads and AMP landing page at Doublclick Leader Summit 2016

On June 17 2016, professionals, vendors, business owners or I called them upon Entrepreneurs were grouped together in the morning in Key Biscayne, Florida to discuss the future of digital marketing and rise of mobile devices and their technologies.

Luckily “go online” and checkout is no longer instead, nearest device to solve an immediate needs and therefore relevant consumers in these moments that matter win.

Google made a series of announcement on Tuesday not surprisingly, the announcement centered around mobile and programmatic, starting with a launch push for AMP (Accelerated Mobile Pages Project) for Ads.

What is AMP?

AMP: The Accelerated Mobile Page Project is an open source initiative led by Google designed to improve the mobile web and enhance the distribution ecosystems.

The aim of project is to bring the publisher content load fast on mobile devices. AMP ads has been testing with several tech vendors and publishers for several months. In June, the company said half of publishers selling ads on AMP page through Doubleclick AdExchange were higher impression than non-AMP pages.

The Advertiser creates AMP HTML ads to load as quickly as the AMP pages they’re served within. Watch out the recorded Livestream, 

How to make money online through YouTube?

There are the countless methods that you earn money through online.YouTube is one among and 3rd largest searched website in the world. Apart from the normal views on your favourite show, music, movie, presentation, or any, they are actually making money to earn on every count as you watched.

YouTube was launched in February 2005 by three giants namely Steve Chen, Chad Hurley and Jawed Karim. Till to now, Youtube has crowning extra miles on every year and increases in numbers of viewers, uploads and reputations.

Take a look at the below of awesome stats about YouTube as,

-Total number of people who use YouTube – 1,300,000,000
-300 hours of video are uploaded to YouTube every minute!
-Almost 5 billion videos are watched on Youtube every single day.
-The total number of hours of video watched on YouTube each month – 900 million.
-10,113 Youtube videos generated over 1 billion views.
-80% of YouTube’s views are from outside of the U.S.
-The average number of mobile YouTube video views per day is 1,000,000,000
-Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year
-More than half of YouTube views come from mobile devices.
-YouTube’s mobile revenue is up 2x y/y.
-YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
-The number of hours people spend watching videos (aka watch time) on YouTube is up 60% year-over-year, the fastest growth we’ve seen in 2 years.
-You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).
-9% of U.S small businesses use Youtube

YouTube Company Financials
-The Annual cost of running and maintaining YouTube is $6,350,000,000
-Google’s annual revenue generated from YouTube is $4,000,000,000
-Youtube generate 6% of Google’s ad sales revenue.
-Since 2007 YouTube has paid $1,250,000,000 to rights holders
-Google paid $1,65 billion for YouTube in November of 2006
-Sequoia Capital invested only $11.5 million into YouTube in November 2005
-Partners revenue is up 50% y/y for the last 3 years.
-The World highest paid youtube stars earned a combined total of $54.5 million in 2015.
-The highest paid Youtube partner is PewDiePie with annual income reaching $12 million for 2015.
-The number of channels earning six figures per year on YouTube is up 50% y/y.
-The number of advertisers running video ads on YouTube is up more than 40% y/y. And for Youtube -top 100 advertisers, the average spend per advertiser is up over 60% y/y.

Now wondering to learn how to make money?

Take a look at this infographic will guide you the number of methods try to earn your money online.

If you also find the best way to earn money, type your methods in the comment below.

Why Adwords Text Ads? Try it for Rs. 3000

What are you all waiting for? finding your niche audiences are still confusing? or difficult to find the right audience? Think if you have the right audience in front of your store obviously you have business and chance to increase your sale and increase your return on investment.



Adwords text ads is the simple and powerful tool which helps you to find the right audiences across the targeted location. You can define your audience by setting up the primarily targeted location, and their interest by typing your searchable keywords. You need to make a list of keywords which will make you all the time potential.

The keyword is the word buyer typing in search box from Google or Yahoo or any search engine and finds the right information for their needs. You can find the right keywords from google by searching the word or use tools like google keyword tool. Next, write 2 to 3 ad copies for your business where buyers seeing your ads shown in google search and have interested to click and land on your website.

You can get all these google AdWords guidelines here http://www.google.com/adwords/

Another way, hire professionals in this field to work on your business needs and target across the potential buyers. I recommend Adskaart.com. which is my own adwords platform created for you will get adwords support to increase your sale and much cheaper comparing with others. Visit website http://adskaart.com.

Try your simpler and powerful adwords text ads by starting from Rs. 3000/ on wards. Visit website http://www.adskaart.com/text-advertisement.php

Can nofollow links hurt my site's ranking? Webmaster Question from - Timmy, UK

I'm building links, not for SEO but to try and generate direct traffic, if these links are no-follow am I safe from getting any Google penalties? Asked another way, can no-follow links hurt my site? Tubby Timmy, UK See here the Matt's Answer:

10 High Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet.

The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.



You want strategies further? send me your mail and get reply from me :)

(LOL) Best Fail Compilation JULY 2013

Why don't you turn off the PageRank feature in the Google Toolbar?

The question was asked by @Danielroofer (aka Daniel Weadley), Camberley, Surrey, UK "Why don't you switch off the PageRank Toolbar feature? It is widely used by link sellers as a link grading system. Why do you continue to display PageRank publicly? It appears to have little relevance, except to spammers."

and Matt replied:

SEMPO 2013 meetup - Chennai

We are in the auditorium and just few minutes to start the event. This SEMPO digital marketing 2013 meetup is just eagerly await by the professionals around from city Chennai, Madurai, Salem, Trichy and Bangalore. 

We planned everything and got train at 10 pm in Attur (Salem Dt). We are the team of 6 people including Mr. Sathishkumar Varatharajan – CEO of KUDOMETRICS, Ms. Gayathri Roobini – Social Media Strategist from KUDOMETRICS, Gayathiri Govindarajan – Content Professional from KUDOMETRICS, Ms. Priya Mathiyazhagan – Search engine strategist and Ms. Saranya Bharathi – Search engine strategist from same KUDOMETRICS.

INBOUND 2013 Keynote - Brian Halligan & Dharmesh Shah from Hubspot

HubSpot founders, Brian Halligan & Dharmesh Shah, introduce the Inbound Experience and the New HubSpot. With its 2013 release, HubSpot adds a Content Optimization System, Social Inbox, new custom analytics to the platform, plus Signals - a free Google Chrome app that gives you the context to know when to follow up with your leads. See the video.

How to Improve CTR Rank with Author Images on Google +

Did you Google it? Have you seen all your searches on Google have returned the SERP (Search Engine Results Pages) results mingled with images, videos, profile pictures and few website results?

Ranking #1, years ago brought ~40% of the traffic to a particular query results page. Today, that figure is less than 20%. Meanwhile, rankings in lower positions have gained some of those clicks. Here are a few reasons why:

 

In order to see an author image appear in Google search, you need to have “authorship.” Here’s how to do it:

1.       Make sure your Google+ profile page has a profile photo that is a recognizable headshot.

2.       Make sure you have an email address (for example, name@company.com) on the same domain as your content (company.com). If you don’t have an email address on the same domain, Google has an alternative method for linking your content to your Google+ profile.

3.       In the “About” section of your Google+ profile, add that email address so it’s easier for Google to associate your Google+ account with your domain.

4.       In addition, make sure each article you publish on that domain has a clear byline identifying you as the author (for example, “By John Doe” or “Author: John Doe”).

5.       Furthermore, make sure that byline name matches the name on your Google+ profile. Visit Google’s Authorship page, and submit your email address to Google. Regardless of the number of articles you publish on this domain, you’ll only need to go through this process once.

6.       In the “About” section of your Google+ profile, make sure the profile discovery box, “Help others discover my profile in search,” is checked.

7.       Once Google approves your authorship request, your Google+ profile will update with the domain on which you’re a content contributor in the “Contributor to” section of your Google+ profile. By default, it will also automatically make your email address visible to the public. If you want to keep your email address private on your page, you can change its visibility here.

You may also receive an email confirmation from Google once your request for Authorship has been approved.