2. Navigation Links
Another important step is navigation links. Many of search engine consider the Page rank depend on link structure of site. Normally the Navigation links can divide into two types.
Internal Links
While considering the internal links the following steps should be
- Tree link structure : Avoid deeper links (it should not exceed more than 3 clicks)
- Check all the internal links are valid one.
- Check the keywords on links.
Out Going Links
While considering the External links the following steps should be
- Check all the external link should be valid one.
- Check the keyword on external links.
- Link stability.
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