On June 17 2016, professionals, vendors, business owners or I called them upon Entrepreneurs were grouped together in the morning in Key Biscayne, Florida to discuss the future of digital marketing and rise of mobile devices and their technologies.
Luckily “go online” and checkout is no longer instead, nearest device to solve an immediate needs and therefore relevant consumers in these moments that matter win.
Google made a series of announcement on Tuesday not surprisingly, the announcement centered around mobile and programmatic, starting with a launch push for AMP (Accelerated Mobile Pages Project) for Ads.
What is AMP?
AMP: The Accelerated Mobile Page Project is an open source initiative led by Google designed to improve the mobile web and enhance the distribution ecosystems.
The aim of project is to bring the publisher content load fast on mobile devices. AMP ads has been testing with several tech vendors and publishers for several months. In June, the company said half of publishers selling ads on AMP page through Doubleclick AdExchange were higher impression than non-AMP pages.
The Advertiser creates AMP HTML ads to load as quickly as the AMP pages they’re served within. Watch out the recorded Livestream,